New Product & Service Management Course | IIT Kanpur NPTEL | Prof. Jayanta Chatterjee
Course Details
| Exam Registration | 2531 |
|---|---|
| Course Status | Ongoing |
| Course Type | Elective |
| Language | English |
| Duration | 4 weeks |
| Categories | Management Studies |
| Credit Points | 1 |
| Level | Postgraduate |
| Start Date | 19 Jan 2026 |
| End Date | 13 Feb 2026 |
| Enrollment Ends | 02 Feb 2026 |
| Exam Registration Ends | 16 Feb 2026 |
| Exam Date | 29 Mar 2026 IST |
| NCrF Level | 4.5 — 8.0 |
Master the Art of Bringing Ideas to Market: A Guide to New Product & Service Management
In today's fast-paced and competitive business landscape, the ability to consistently innovate and successfully launch new products and services is not just an advantage—it's a necessity for survival and growth. Whether you're a budding entrepreneur, a marketing professional, or a design manager, understanding the structured process of New Product Development (NPD) is crucial. This is where the expertise of a seasoned industry veteran and academic like Prof. Jayanta Chatterjee from IIT Kanpur becomes invaluable.
Course Overview: Your Blueprint for Innovation
This intensive 4-week postgraduate course, "Management of New Products and Services," is designed to equip you with the end-to-end knowledge required to transform market opportunities into commercially successful ventures. Moving beyond theoretical concepts, the course is grounded in practical, real-world applications, providing you with a actionable framework for innovation.
Learn from an Industry Veteran Turned Academic Leader
The course is led by Prof. Jayanta Chatterjee, whose unique profile blends deep academic rigor with extensive hands-on global management experience.
- Academic Credentials: Adjunct Senior Professor at IIT Kanpur's Department of Industrial and Management Engineering, with a PhD from IIT Delhi.
- Industry Pedigree: Over 30 years of experience in top multinationals like Siemens and Rockwell International, rising through sales, marketing, and business development to CEO and Executive Director roles.
- Entrepreneurial Spirit: A founder of two successful startups and a mentor to many, bringing firsthand knowledge of the challenges in new venture development.
- Proven Educator: His previous NPTEL courses on Marketing Management and Services are highly subscribed, and he is the co-author of the well-regarded Pearson textbook "Services Marketing."
What You Will Learn: A Week-by-Wire Journey
The course is meticulously structured over four weeks to build your competency step-by-step.
| Week | Focus Area | Key Learning Outcomes |
|---|---|---|
| Week 1 | Theoretical Foundations | Understand the core principles, frameworks, and strategic importance of managing new products and services in the modern economy. |
| Week 2 | From Ideation to Pre-Launch | Master techniques for opportunity identification, idea generation, concept development, testing, and business analysis. |
| Week 3 | Post-Launch & Organizational Process | Learn critical post-launch activities, performance tracking, and how to adapt the NPD process to different organizational structures (startups vs. large corporations). |
| Week 4 | Global Marketing & The Marketing Plan | Develop skills to create a robust, actionable marketing plan for successful commercialization, including considerations for global market entry. |
Who Should Enroll?
This course is specifically designed for professionals and students who are serious about driving innovation:
- MBA and M.Des students seeking specialized knowledge in product management.
- Senior B.Tech students aiming to bridge engineering with commercial strategy.
- Professional executives in Marketing, Design Management, and New Venture Development functions.
- Entrepreneurs and startup founders looking to systematize their product development approach.
Prerequisites & Industry Relevance
To get the most out of this course, participants should have a foundational understanding of marketing principles. Prior completion of a course like Marketing Management-I is recommended. The concepts taught are highly relevant and supported by a wide range of industries, including:
- Consumer Durables & FMCG
- Automotive & Engineering
- Chemical & Pharmaceutical
- Service Industries (IT, Finance, Healthcare, etc.)
Essential Reading & Resources
The course curriculum is complemented by seminal texts in the field, ensuring a comprehensive learning experience:
- "Product Design & Development" by Ulrich and Eppinger (McGraw Hill).
- "Product Strategy and Management" by Baker and Hart (Pearson).
- "Services Marketing" by Lovelock, Wirtz, and Chatterjee (Pearson).
By the end of this 4-week journey with Prof. Chatterjee, you will not only be familiar with the various stages of new product development but will also gain the confidence and tools to prepare compelling marketing plans to successfully commercialize your innovative ideas. Enroll today and take the first step towards becoming a leader in the dynamic field of product and service innovation.
Enroll Now →