International Marketing Course | IIT Kharagpur | Dr. Biswarup Ghosh | MBA & Managers
Course Details
| Exam Registration | 881 |
|---|---|
| Course Status | Ongoing |
| Course Type | Elective |
| Language | English |
| Duration | 8 weeks |
| Categories | Management Studies, Marketing |
| Credit Points | 2 |
| Level | Postgraduate |
| Start Date | 19 Jan 2026 |
| End Date | 13 Mar 2026 |
| Enrollment Ends | 02 Feb 2026 |
| Exam Registration Ends | 16 Feb 2026 |
| Exam Date | 29 Mar 2026 IST |
| NCrF Level | 4.5 — 8.0 |
Navigate the Global Marketplace: A Comprehensive Guide to International Marketing
In today's interconnected world, the ability to market products and services across borders is not just an advantage—it's a necessity for growth and sustainability. For MBA students and practicing managers aiming to excel in this dynamic arena, a structured, expert-led education is paramount. This is where the specialized International Marketing course, taught by the renowned Dr. Biswarup Ghosh of IIT Kharagpur, becomes an invaluable resource.
Why This International Marketing Course Stands Out
This isn't just another theoretical program. It's a practical, 8-week deep dive into the realities of global business, crafted and delivered by an instructor with over 30 years of hands-on industry experience. Dr. Ghosh has held leadership positions at multinational giants like Linde, STERIS, GE Healthcare, and BOC, managing expansive international territories across APAC, Japan, and beyond. He translates this vast real-world expertise directly into the curriculum, ensuring you learn strategies that work on the ground.
Course Overview: Your 8-Week Journey to Global Competence
Designed at a Postgraduate level, this course systematically builds your knowledge from foundational concepts to complex strategic applications. Here’s a detailed breakdown of the curriculum:
| Week | Core Topics Covered |
|---|---|
| Week 1 | Introduction to International Business, EPRG Framework, Driving & Restraining Forces, Macroeconomic Terms (GDP, BoP), Foreign Exchange Mechanisms. |
| Week 2 | Export Marketing (Direct/Indirect), Theories of International Trade, Internationalization Theories for Market Entry. |
| Week 3 | Cultural Dimensions, Cross-Cultural Sales Negotiations, Implications of Hofstede’s Work. |
| Week 4 | Import/Export Processes, Payment Methods (Letter of Credit, INCO Terms), Trade Barriers, Role of Customs House Agents. |
| Week 5 | Designing a Global Marketing Program: Marketing Mix, Product Standardization vs. Adaptation, Pricing, Distribution & Communication Decisions. |
| Week 6 | International Business Case Analysis: Direct Entry Strategy and Make-or-Buy Decisions. |
| Week 7 & 8 | Live Interactive Sessions with Practicing Managers handling large international markets, sharing firsthand expansion experiences, followed by a conclusive summary. |
Who Should Enroll?
This course is meticulously designed for:
- MBA Students specializing in Marketing or International Business.
- Practicing Managers and Executives currently working in or aspiring to move into international markets.
- Professionals in companies with global networks, especially in Capital Goods and Services.
Prerequisites: A basic undergraduate degree (BA, BCom, BSc, BTech).
Key Learning Outcomes
By the end of this 8-week journey, you will be equipped to:
- Analyze the global business environment using frameworks like EPRG.
- Evaluate and select appropriate international market entry strategies.
- Navigate the complexities of cross-cultural communication and negotiation.
- Understand and manage the operational intricacies of import/export, including documentation and payment methods.
- Design and adapt effective global marketing programs (4Ps).
- Mitigate risks associated with international business expansion.
- Learn directly from the war stories and insights of seasoned international managers.
Essential Reading & Industry Support
The course draws from authoritative texts to provide a solid theoretical foundation, including:
- International Marketing by Cateora, Gilly, & Graham
- Global Marketing by Hollensen & Gautam Dutta
- International Business by Hill, Hult & Methani
The curriculum enjoys strong industry support, making it highly relevant for professionals in companies with established or growing international business networks.
Conclusion: Your Passport to Global Business Leadership
The International Marketing course led by Dr. Biswarup Ghosh is more than an academic module; it's a career accelerator. It bridges the critical gap between textbook theory and the nuanced, challenging reality of conducting business across cultures, regulations, and markets. Whether you're an MBA student laying the groundwork for a global career or a manager seeking to sharpen your competitive edge, this 8-week program offers the strategic toolkit and insider perspective needed to succeed on the world stage. Enroll to transform your understanding and capability in the fascinating domain of international marketing.
Enroll Now →