International Business Course | Prof. J.K. Nayak | IIT Roorkee | 12 Weeks

Course Details

Master the Global Marketplace: A Comprehensive Guide to International Business

In today's interconnected world, understanding the complexities of global trade, finance, and strategy is not just an advantage—it's a necessity. Whether you're an aspiring manager, a commerce student, or a professional aiming to upskill, a solid foundation in International Business is crucial. This is where the meticulously designed 12-week course by the Indian Institute of Technology Roorkee comes into play.

Your Guide to Global Commerce: Meet the Instructor

Leading this journey into the world of global business is Prof. Jogendra Kumar Nayak, a distinguished Professor in Marketing at IIT Roorkee's Department of Management Studies. With a Ph.D. from IIT Kharagpur, Prof. Nayak brings a wealth of academic rigor and practical insight. His expertise spans Industrial Marketing, Consumer Behavior, and Tourism Management. An accomplished author and researcher with publications in top houses like Elsevier, Emerald, and Sage, he also conducts popular workshops on “Data Analysis for Research and Publication,” bridging the gap between academia and industry.

Course Overview: What You Will Learn

This course is structured to provide a 360-degree view of international business operations. Over 12 weeks, you will move from foundational concepts to contemporary issues, gaining insights applicable in real-world scenarios.

Intended Audience: This course is ideal for MBA and M.Com students, B.Com (Honours) scholars, and UGC-NET/JRF aspirants. It also offers significant value for professionals in EXIM companies, Banks, Public Sector Undertakings (PSUs), and Public Service Commissions (PSCs).

Detailed 12-Week Course Layout

• Week 1: Introduction to International Business and the EPRG & LPG framework.
• Week 2: Theoretical Foundations of International Trade.
• Week 3: Instruments of Commercial Policy (Tariffs, Quotas, etc.).
• Week 4: Analyzing the International Business Environment.
• Week 5: Balance of Payments Account and Theories of Exchange Rate.
• Week 6: International Financial Environment and Markets.
• Week 7: Foreign Trade Promotion Measures and Organizations in India.
• Week 8: International Economic Institutions and Agreements (WTO, IMF, World Bank).
• Week 9: Regional Economic Cooperation: EU, ASEAN, SAARC, NAFTA.
• Week 10: Foreign Direct Investment (FDI) and India's EXIM Policies.
• Week 11: The Role of Multinational Corporations (MNCs) in International Business.
• Week 12: Contemporary Developments and Emerging Issues in Global Business.

Essential Reading & Reference Material

To complement the lectures, the course recommends several authoritative textbooks that are staples in business schools worldwide:

Why Enroll in This International Business Course?

This course offers a unique blend of theoretical depth and practical relevance. Under the guidance of an IIT professor, you will not only learn about global trade theories and policies but also understand their impact on India's foreign trade and investment landscape. The structured progression from concepts to contemporary issues ensures you build a robust framework to analyze global business challenges and opportunities.

By the end of the 12 weeks, you will be equipped with the knowledge to navigate the complexities of international markets, understand global economic institutions, and make informed decisions in a cross-border context. This is more than just a course; it's an investment in your future as a globally competent professional.

Take the first step towards mastering the dynamics of the global economy. Enroll today and unlock your potential in the world of International Business.

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