Marketing Management - II Course | IIT Kanpur NPTEL | Prof. Jayanta Chatterjee
Course Details
| Exam Registration | 2882 |
|---|---|
| Course Status | Ongoing |
| Course Type | Elective |
| Language | English |
| Duration | 8 weeks |
| Categories | Management Studies, Marketing |
| Credit Points | 2 |
| Level | Undergraduate/Postgraduate |
| Start Date | 16 Feb 2026 |
| End Date | 10 Apr 2026 |
| Enrollment Ends | 16 Feb 2026 |
| Exam Registration Ends | 27 Feb 2026 |
| Exam Date | 19 Apr 2026 IST |
| NCrF Level | 4.5 — 8.0 |
Master Advanced Marketing Strategies with IIT Kanpur's Premier NPTEL Course
In today's hyper-competitive business landscape, a deep, practical understanding of marketing is not just an advantage—it's a necessity. Marketing Management - II, offered by the prestigious Indian Institute of Technology Kanpur on the NPTEL platform, is designed to transform students and professionals into adept marketing strategists. This 8-week course builds directly on foundational concepts to delve into the advanced pillars of modern marketing.
Taught by industry-veteran academics, this course bridges the critical gap between theoretical knowledge and real-world application. Whether you're an undergraduate, postgraduate student, or a working professional in sectors like FMCG, Automotive, or Services, this course equips you with the tools to manage the core marketing function effectively.
Learn from Distinguished IIT Kanpur Faculty
The course brings together unparalleled expertise from two renowned professors, blending decades of corporate leadership with cutting-edge academic research.
Prof. Jayanta Chatterjee
An Adjunct Senior Professor at IIT Kanpur, Prof. Chatterjee's career is a testament to marketing excellence. An Electrical Engineering graduate, he holds an M.Tech and PhD from IIT Delhi. His 30 years of hands-on management experience includes leadership roles in sales, marketing, project management, and business development at multinational giants like Siemens, Allen Bradley, and Rockwell International, culminating in CEO and Executive Director positions. A two-time successful entrepreneur and mentor, he brings invaluable practical insights. He is also the co-author of a well-known Pearson India book on Services Marketing and a popular NPTEL instructor.
Prof. Shashi Shekhar Mishra
An Assistant Professor at IIT Kanpur, Dr. Mishra complements the teaching with strong academic and research credentials. He holds a PhD in Marketing from IIM Lucknow and a degree in Chemical Technology. His over eight years of blended experience includes stints in the petrochemical and automobile industry, providing him with a firm grasp of Product Management, Technology Strategy, and B2B marketing. His research in New Product Development and Marketing Analytics ensures the course content is contemporary and data-driven.
Course Overview: What You Will Learn
This undergraduate/postgraduate level course is the second part of a comprehensive marketing series. It aims to introduce participants to the principles, practices, and theoretical building blocks of marketing, highlighting its role as an organizational engine. By the end of the course, you will be able to understand and manage core marketing functions with confidence.
- Duration: 8 Weeks
- Level: Undergraduate/Postgraduate
- Category: Management Studies, Marketing
- Prerequisite: Graduation, Marketing Management-I (Link to Course)
- Industry Support: Highly relevant for FMCG, Automotive, Chemical, Pharmaceutical, Engineering, and Service Industries.
Detailed 8-Week Course Curriculum
| Week | Core Module | Key Focus Areas |
|---|---|---|
| Week 1 & 2 | Design, Launch, & Management of Market Offerings | Product development lifecycle, launching strategies, portfolio management. |
| Week 3 | Services Marketing | Unique challenges of services, service quality, customer relationship management. |
| Week 4 & 5 | Brand Management | Brand equity, positioning, architecture, and long-term brand strategy. |
| Week 6 | Design and Implementation of Pricing Strategies | Pricing models, psychological pricing, value-based pricing, and competitive pricing. |
| Week 7 | Marketing Channels and Distribution System | Channel design, management, logistics, and multi-channel distribution strategies. |
| Week 8 | Integrated Marketing Communication (IMC) | Aligning advertising, PR, digital marketing, and sales promotion for a unified message. |
Who Should Enroll?
This course is meticulously designed for a wide audience:
- Students (UG/PG): From management, engineering, or any discipline aiming to build a career in marketing, product management, or business development.
- Early & Mid-Career Professionals: Looking to formalize their knowledge, transition into marketing roles, or gain strategic insights to advance their careers.
- Entrepreneurs & Start-up Founders: Seeking to understand how to build, launch, and market their offerings effectively.
- Professionals in Supported Industries: Especially those in FMCG, Automotive, Pharma, Engineering, and Services who need to master contemporary marketing tools.
Why Choose This Marketing Management - II Course?
- Learn from the Best: Instruction from professors with a rare blend of top-tier corporate leadership and academic rigor.
- Structured, Practical Curriculum: Covers all advanced marketing functions critical for business success in a logical, week-by-week format.
- Career-Oriented Learning: Directly applicable skills that enhance your employability and performance in marketing-driven roles.
- NPTEL Certification: Earn a certificate from IIT Kanpur and NPTEL, adding significant value to your resume.
- Free and Accessible: As an NPTEL course, it provides world-class education at no cost, making high-quality learning accessible to all.
Take the next step in mastering marketing. Enroll in Marketing Management - II to decode the strategies behind successful brands, learn to price for profit, design compelling services, and integrate communication across channels. Transform your understanding of marketing from a business function to a core strategic driver.
Enroll Now →