Course Details

Exam Registration50
Course StatusOngoing
Course TypeCore
LanguageEnglish
Duration8 weeks
CategoriesHumanities and Social Sciences
Credit Points2
LevelUndergraduate/Postgraduate
Start Date16 Feb 2026
End Date10 Apr 2026
Enrollment Ends16 Feb 2026
Exam Registration Ends27 Feb 2026
Exam Date26 Apr 2026 IST
NCrF Level4.5 — 8.0

Unlocking the Social Code: An 8-Week Journey into the Ethnography of Speaking

Language is far more than a system of grammar and vocabulary; it is the living, breathing fabric of society. How we speak reveals who we are, where we belong, and how we perceive the world. The Ethnography of Speaking delves into this intricate relationship, examining language as a social and cultural practice. This comprehensive 8-week course, designed and instructed by Prof. Bidisha Som of IIT Guwahati, offers a multidisciplinary exploration of how language shapes, and is shaped by, human society.

Meet Your Instructor: Prof. Bidisha Som

Leading this intellectual journey is Prof. Bidisha Som, a Professor of Linguistics at the Indian Institute of Technology Guwahati. With seventeen years of teaching and research experience, Prof. Som specializes in the cognitive science of language, focusing on the dynamic interaction between language, culture, and cognition. Her expertise spans psycholinguistics of bilingualism, cognitive linguistics, language processing, and atypical language development. A recipient of prestigious grants from the Government of India (DST) and the EU, she collaborates with global experts in linguistics, psychology, and neuroscience, bringing a rich, interdisciplinary perspective to the course.

Who Should Enroll?

This course is meticulously designed for a broad audience:

  • Students: UG, PG, and PhD scholars from any discipline with an interest in language-related studies.
  • Researchers & Academics: Early-career researchers and professionals in linguistics, social psychology, affective psychology, anthropology, and social cognition.
  • Industry Professionals: Experts in Artificial Intelligence seeking to create nuanced, culturally-aware language models, and professionals in advertising, marketing, and media who wish to understand the profound impact of linguistic nuance on society.

Course Overview: A Deep Dive into Language in Society

Over eight weeks, the course moves from foundational theories to advanced applications, bridging linguistics with psychology, anthropology, and neuroscience.

Detailed Course Layout

WeekCore ThemeKey Topics
Week 1Language as a Social RealityHistorical theories (Hobbes, Locke, Rousseau), modern linguistics, sociolinguistics, and social neuroscience.
Week 2Speaker-Based VariationDialects, regional & social variation, gender, age, ethnicity, and language change.
Week 3Usage-Based VariationStyle, register, politeness, cross-cultural communication, narratives, and social class.
Week 4Speech CommunitiesLanguage identity, attitudes, ideology, socialization, and case studies.
Week 5Language ContactPidgins, creoles, multilingualism, code-switching, and code-mixing.
Week 6Language Dynamics & DiscourseDiglossia, language shift/maintenance/death, conversation analysis, and critical discourse analysis.
Week 7Applied DomainsLanguage policy & planning, language in politics/media, and educational applications.
Week 8Foray into CognitionCollective cognition, social cognition in discourse, cognitive sociolinguistics, and social neuroscience of language.

Essential Reading Materials

The course curriculum is supported by seminal texts in the field, including:

  • Trudgill, P. - Sociolinguistics: An Introduction to Language and Society
  • Holmes, J. - An Introduction to Sociolinguistics
  • Meyerhoff, M. - Introducing Sociolinguistics
  • Everett, D. - Language: The Cultural Tool
  • Shore, B. - Culture in Mind
  • Warnick, J. & Landis, D. (Eds.) - Neuroscience in Intercultural Context

Why This Course Matters

In our increasingly interconnected and AI-driven world, understanding the social underpinnings of language is not just academic—it's essential. This course equips you with the framework to analyze how language constructs social reality, influences cognition, and drives human interaction. Whether you aim to advance research, inform policy, develop better AI, or craft resonant communication strategies, the Ethnography of Speaking provides the critical tools and insights for success. Enroll today to begin deciphering the profound social code of human language.

Enroll Now →

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